We were so grateful to be joined for a discussion with Eric Fine, Project Director at the Yale Program on Climate Change Communication.
As the YPCCC’s Project Manager, Eric Fine supports advocacy organizations to optimize and innovate on their campaigns by leveraging public opinion research and data tools. He also collaborates with groups who are studying public perception in Latin America. Prior to YPCCC, Eric was an outdoor educator taking people on expeditions throughout the Americas and Europe. Watching glaciers recede in Patagonia over ten years inspired him to pursue a Masters of Environmental Science at Yale’s School of Forestry and Environmental Studies.
For many activists, one of the greatest challenges is deciding how to discuss climate issues with the people around us. We often base our conversations on assumptions about the views of our friends and neighbors, but do we really know what they think? The more we know about our audience, the better we can craft a message that will resonate.
In this event, we explored important questions: What percentage of people in Ohio counties support renewable energy, why do they support it, and how does knowing this help you advocate for it? Eric will discuss findings from their latest survey in the “Climate Change in the American Mind” series, test your knowledge of local public opinion, and then answer your questions.
The Yale Program on Climate Change Communications (YPCCC) studies public climate change opinion and behavior and helps governments, media, companies, and advocates communicate more effectively.